Shark FlexStyle Build Your Own Air Styling & Hair Drying System [] in Black

The FlexStyle's core trick is architectural: a single motor unit that twists between a conventional hair dryer and a styling tool, meaning you're not buying two appliances that each do one thing adequately — you're buying one that switches roles entirely. The "Build Your Own" configuration here is the genuinely clever part, letting you select four attachments matched to your actual hair type rather than paying for a full kit stuffed with tools you'll never touch. For anyone who air-dries curls with a diffuser one day and wants a smooth blowout the next, that flexibility is real and practical.

Who Is This For?

This suits someone with one or two distinct styling needs who wants to consolidate drawer space and stop spending money on separate tools. It works particularly well for medium-to-thick hair that responds well to airflow styling rather than heat plates. If your routine is wash-and-go with no attachment work whatsoever, this is overcomplicated for your life — a straightforward dryer at a third of the price will serve you better. For more context on where this sits in the wider market, our best hair dryer deals guide is worth a look, as is our best beauty tech deals roundup.

What Buyers Say

Owners consistently praise the curl-defining attachments, particularly the coil and wave stylers, which produce results that previously required a salon-grade tool. The dryer itself is considered genuinely powerful rather than a compromise. The most persistent complaint is weight — held aloft during a full styling session, the motor unit causes arm fatigue in a way that a standalone dryer simply doesn't, and that's worth knowing before you commit.

The Deal

Currently £69.99 against a listed RRP of £269.99, this represents a £200 saving. This product is newly tracked on our end, so there's no price history to confirm how long it's sat at that RRP — healthy scepticism about the "was" price is always warranted. That said, £69.99 for a configurable multi-styler of this build quality is objectively low. If the weight caveat doesn't put you off, don't sit on it.