How We Score Deals
Most deal sites decide what to post based on commission rates or brand relationships. We do not. Every deal on The Daily Find UK is scored against a transparent, data-driven methodology before it reaches the site. This page explains exactly how that works.
The 100-point scoring system
Every deal is scored out of 100 across eight components. A deal must reach a minimum threshold to be published — higher for open marketplaces, lower for deals sourced directly from verified UK retailers via affiliate networks.
1. Discount depth (up to 20 points)
How deep is the discount against the original price? A 40% or greater reduction scores the maximum 20 points. Discounts below 10% score 2 points or fewer. This component rewards genuine price cuts, not token reductions inflated by an elevated RRP.
2. Absolute saving (up to 10 points)
A 30% discount on a £20 product saves you £6. A 30% discount on a £500 product saves you £150. Both are the same percentage but very different propositions. This component rewards deals where the actual pound saving is meaningful — £150 or more scores the full 10 points.
3. Price versus history (up to 25 points)
This is the most important component and the one no competitor can replicate retrospectively. Every product that passes through the site builds a price history record. When a deal comes in, we compare the current price against that historical data — not just the stated RRP. A price at or below the historical lowest ever recorded scores the maximum. This component is confidence-weighted: a product with 30 price data points produces a more reliable verdict than one with 3, and the score reflects that.
4. Brand trust (up to 15 points)
Established brands with strong UK market presence and known quality standards score higher. Shark, Ninja, Dyson, Philips, Sony, Samsung score the maximum. Unknown brands with no track record score the minimum. This reflects the reality that a 40% discount on a product no one has heard of is a different proposition to a 40% discount on a product with millions of satisfied owners.
5. Value ratio (up to 10 points)
The saving divided by the sale price. A deal where you save £100 on a £150 product (saving ratio of 67%) scores higher than a deal where you save £100 on a £500 product (saving ratio of 20%), even though the absolute saving is the same. This rewards deals where the discount represents a proportionally large share of what you actually pay.
6. Network trust (up to 10 points)
Deals sourced directly from verified retailer feeds via Awin or CJ Affiliate score the maximum — these are confirmed deals from known UK retailers with established return policies, consumer protections, and accountability. Deals from open marketplaces are scored more conservatively.
7. Customer validation (up to 5 points)
For deals sourced from networks with review data, products with strong verified customer ratings score higher. For network deals without review data, a baseline score is applied — the network vetting is itself a form of validation.
8. Recency bonus (up to 5 points)
A deal found today scores the maximum 5 points. This decays over 21 days. Fresh deals are prioritised over deals that have been sitting in the queue — because prices change, and a deal verified today is more reliable than one verified three weeks ago.
Price verdict badges
The verdict badge on every deal page — Lowest Ever, Good Deal, Watch, Wait, or Listed — is calculated live every time the page loads, directly from the price history database. It is never a static label applied at the time of posting.
- Lowest Ever — current price is at or below the lowest price we have ever recorded for this product
- Good Deal — current price is more than 5% below the historical average
- Watch — current price is within 5% of the historical average either way
- Wait — current price is more than 5% above the historical average
- Listed — insufficient price history to make a confident verdict
This means verdicts update automatically as prices change. The badge always reflects the current price against real historical data.
Publishing thresholds
Deals sourced via verified retailer feeds (Awin, CJ Affiliate) must score 25 or above to be considered for publishing. Deals from open marketplaces require a score of 40 or above — a higher bar that reflects the additional uncertainty of those sources.
Even above the threshold, only the two highest-scoring content-ready deals are published per session. We publish a maximum of six deals per day across three daily runs. Volume is never the goal.
Price history tracking
Every product that enters the scoring pipeline has its price recorded, regardless of whether the deal is published. This means price history accumulates across all products we evaluate — not just the ones that make it to the site. Over time, this builds a genuinely comprehensive price dataset that makes verdicts increasingly reliable.
You can see the full price journey for every deal on its deal page — the chart shows every recorded price point, the historical average, the RRP, and the lowest price ever recorded.
What we do not do
We do not accept payment to feature deals. We do not adjust scores based on commission rates. We do not post deals that fail our thresholds to fill space. We do not inflate RRPs to make discounts look deeper than they are — our price history data would make that obvious immediately.
If you have questions about our methodology, get in touch.
— Arron Aspinall, Founder, The Daily Find UK