Philips Shaver Series 7000 Wet & Dry Electric Shaver with SkinIQ, S7887/35

Most electric shavers force a choice: wet shave with a cartridge razor or dry shave with an electric. The Philips S7887/35 removes that compromise entirely. Its SkinIQ technology reads your beard density in real time and adjusts motor speed accordingly, which matters most if you have uneven growth or patches that tend to cause irritation — the kind of thing a fixed-speed motor simply cannot adapt to. The pop-up trimmer handles the detail work around your lip line and sideburns without reaching for a separate tool, and the full wet-and-dry capability means you can use it in the shower with gel or foam, which genuinely changes a morning routine for people who are time-pressed.

Who Is This For?

This shaver suits someone who has tried cheaper electric shavers and found them leaving stubble or redness, and who wants a single device that works in or out of the shower without babying it. It fits particularly well for sensitive skin types who find manual razors cause ingrown hairs. If you have very coarse or dense beard growth and prioritise a truly close shave above all else, a foil shaver from Braun's higher series may serve you better — the S7887/35's rotary heads excel at comfort and adaptability, not outright closeness on heavy stubble.

What Buyers Say

Owners consistently praise how gentle the SkinIQ system feels on skin, particularly around the jaw and neck, with many noting a marked reduction in post-shave irritation compared to their previous shavers. The charging stand draws repeated positive comments for keeping the unit ready without cable clutter. The most common criticism is the cleaning brush feeling flimsy relative to the shaver's premium positioning — some owners wished the kit included an automatic cleaning station at this price point.

The Deal

At £100.80 against a full retail price of £299.99, you are saving £199.19 — a 66% reduction. Our price history shows this is the lowest this model has ever tracked, with an average sale price of £250.19, meaning even during previous promotions it rarely dropped meaningfully below £200. That context makes the current price genuinely significant rather than a manufactured markdown. For more deals in this category, see our beauty tech deals guide. If you have been sitting on the fence about upgrading your shaving routine, this is the moment the numbers actually justify it.