Ninja FrostVault Go 17 litre 24-Can Backpack Soft Cooler - Lakeshore Blue

Keeping food and drinks genuinely cold — not just cool — for a full day out is where most soft coolers quietly fail. The Ninja FrostVault Go tackles this with its proprietary FrostVault Technology, a layered insulation system designed to maintain temperatures for extended periods without the bulk or weight of a hard-sided cooler. The backpack format matters here: 17 litres and a 24-can capacity means you're carrying enough for a proper day at a festival or beach without recruiting a second person to lug a box across a field.

Who Is This For?

This cooler suits the regular day-tripper — someone who heads to outdoor festivals, long park sessions, or coastal trips several times a summer and is tired of soggy sandwiches and lukewarm drinks by midday. It's built for people who want hands-free carrying without sacrificing serious cooling performance. If you only need a cooler twice a year or you're feeding a large group, a traditional hard cooler at half the price will serve you better.

What Buyers Say

Owners of Ninja's FrostVault range consistently praise the genuine ice retention — considerably longer than budget soft coolers — and the quality of the zips and fabric, which feel durable rather than flimsy. The backpack straps get specific mention for being comfortable under load. The most common gripe is the price relative to carry capacity: 17 litres fills up faster than expected when you factor in ice packs, and some users feel a 20-litre version would justify the cost more comfortably.

The Deal

At £149.99, reduced from £199.99, you're saving £50 — a 25% reduction that brings a premium product into slightly more realistic territory. That said, this product is newly tracked on our site, so there's no price history to confirm whether £199.99 is the genuine regular price or an inflated anchor. For more Ninja deals with fuller price context, visit our best Ninja deals guide. Watch this one rather than rushing — let the price history build before committing.