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LG OLED77C45LA 77" OLED evo 4K Smart TV
40% OFF
TV-AUDIO

LG OLED77C45LA 77" OLED evo 4K Smart TV

£1599.00 Was £2697.00 Save £1098.00
Lowest Ever Price This is the lowest price we have recorded for this product. A strong time to buy.

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The C4 series from LG — and its near-identical successor, the C45 — uses a self-lit OLED panel where each pixel produces its own light and switches off completely in dark scenes, delivering absolute black levels that no LCD television at any price can match. On a 77-inch screen, that difference is visceral: a candlelit scene in a dark room looks like cinema, not television, because the contrast ratio is effectively infinite. That capability matters most if you watch a lot of HDR films or play on a PlayStation 5 or Xbox Series X, where the panel's 120Hz refresh rate and near-instant response time remove any trace of motion blur.

Who Is This For?

This is for someone with a genuinely dark living room or a dedicated viewing space who wants the closest thing to a reference-grade display without paying flagship money. Film enthusiasts, HDR gaming enthusiasts, and anyone upgrading from a five-year-old LCD will notice an immediate and lasting difference. If your room floods with sunlight during the day, a high-brightness QLED will serve you better — OLED panels can look washed out in strong ambient light.

What Buyers Say

Owners of the C-series consistently praise the out-of-box picture accuracy and the webOS interface, which remains one of the cleaner smart TV platforms available. The most common gripe is not picture quality but brightness — the C45 peaks at roughly 800–1000 nits, which is noticeably dimmer than Samsung's QD-OLED rivals in the same price bracket. Some owners also report fan noise from the electronics in larger screen sizes during prolonged use.

The Deal

At £1,599 against a listed was-price of £2,697, the saving is £1,098 — 41% off. This product is newly tracked on our system, so we cannot confirm whether that was-price reflects a genuine sustained retail price or a reference point from a brief peak. That caveat aside, £1,599 for a 77-inch OLED from LG's mainstream flagship line is competitive against current market pricing. If the room is right, this is a serious television at a price that demands attention.

Get This Deal — £1599.00 →

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Price History & Verdict

Lowest Ever Price

This is the lowest price we have recorded for this product. A strong time to buy.

Current Price £1599.00
Lowest Recorded £1599.00
Average Price £1599.00
Original Price £2697.00

Frequently Asked Questions

Yes, the C45LA supports Dolby Vision, HDR10, and HLG for broad HDR compatibility across streaming services and Blu-ray. For gaming, it includes NVIDIA G-Sync compatibility, AMD FreeSync Premium, four HDMI 2.1 ports capable of 4K@120Hz, and a dedicated Game Optimiser menu — making it well suited to PS5 and Xbox Series X owners who want low-latency, high-frame-rate play. VRR and ALLM are supported as standard.

The C45LA uses LG's newer OLED evo panel with an updated a9 AI Processor Gen7, which delivers improved brightness and more accurate upscaling compared to the C35LA's earlier generation. In practical terms, the C45LA is noticeably brighter in SDR and HDR, which makes it more usable in a moderately lit living room — the C3 and earlier models could struggle in bright conditions. If you primarily watch in a dark room, the difference is smaller, but the processor improvements in motion handling and noise reduction are still a genuine step forward.

The LG OLED77C45LA is currently priced at £1,599, reduced from a listed was-price of £2,697, which represents a 41% saving of roughly £1,098. However, this product has only just been tracked, so there is no historical price data available yet to confirm whether £1,599 is the lowest price it has reached since launch.

Because this deal has only just been added to our tracker, there is no prior price history to indicate whether £1,599 is a floor price or whether it has sold lower before. What can be said is that £1,599 for a 77-inch OLED evo panel is competitive against current UK retail pricing from major retailers, so there is no strong evidence to suggest waiting will yield a meaningfully better deal in the short term.