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Apple AirPods 4 with Active Noise Cancellation, Wireless Earbuds, Bluetooth Headphones, Adaptive Audio, Transparency Mode, Personalised Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
26% OFF
Phones & Wearables

Apple AirPods 4 with Active Noise Cancellation, Wireless Earbuds, Bluetooth Headphones, Adaptive Audio, Transparency Mode, Personalised Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip

£125.40 Was £169.00 Save £43.60
Lowest Ever Price This is the lowest price we have recorded for this product. A strong time to buy.
Price tracked across 5 checks over 29 days — lowest recorded £125.40 · Always check retailer for latest price and availability

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The standout reason to consider Apple's AirPods 4 ANC over cheaper wireless earbuds isn't the noise cancellation itself — it's the combination of Adaptive Audio and the H2 chip working together in real time. Rather than forcing you to manually toggle between modes, the earbuds read your environment and blend noise cancellation with Transparency continuously, so a quiet commute that suddenly becomes a noisy street doesn't require you to reach for your phone. For anyone whose daily context shifts unpredictably, that hands-free adaptability is genuinely useful in a way that fixed-mode earbuds simply aren't.

Who Is This For?

This makes most sense for people already inside the Apple ecosystem — iPhone users who want tight Siri integration, automatic device switching between an iPhone and MacBook, and Personalised Spatial Audio calibrated to their ear shape via Face ID. Commuters and open-plan office workers who need passive and active noise filtering without constant manual adjustment will get real daily value here. If you're on Android, or you don't mind fiddling with a companion app, Sony or Jabra will offer more control per pound spent.

What Buyers Say

Owners consistently praise the fit — the AirPods 4 use a revised open-ear design that sits more securely than previous generations without requiring ear tips, which many find comfortable over long sessions. The ANC is well-regarded for an open-style earbud, though buyers are honest that it doesn't compete with in-ear designs like the AirPods Pro 2 for deep isolation in very loud environments. Battery life at around five hours per charge is the most commonly cited limitation, particularly for long-haul travel.

The Deal

At £125.40 against a standard retail price of £169.00, the saving is £43.60 — 26% off. Crucially, our price history shows this is the lowest this model has ever been tracked, though the average sits at £158.10, which means it hasn't spent long at full price. The WATCH verdict reflects that this price could dip further, but there's no historical evidence yet to suggest it will. If you've been waiting for a meaningful drop, this is the sharpest entry point on record.

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Price History & Verdict

Lowest Ever Price

This is the lowest price we have recorded for this product. A strong time to buy.

Current Price £125.40
Lowest Recorded £125.40
Average Price £151.56
Original Price £169.00

Frequently Asked Questions

The AirPods 4 connect to any Bluetooth device, including Android phones, and Active Noise Cancellation does work in this mode. However, advanced features such as Personalised Spatial Audio, Adaptive Audio, and Siri integration are exclusive to Apple devices running iOS 18 or later, so Android users get core listening functionality but miss a significant portion of what makes this model distinct from cheaper AirPods options.

These earbuds suit commuters and office workers who want solid noise cancellation in a lightweight, open-ear fit without the full seal of in-ear tips — the stem design sits in the ear rather than forming an acoustic seal, which means bass response and noise isolation are noticeably weaker than sealed earbuds like the AirPods Pro 2 at louder environments such as busy trains or gym floors. They perform well for calls, casual listening, and quiet office use, but buyers who need serious isolation or strong low-end audio should expect to be underwhelmed by the passive seal.

£125.40 is the lowest recorded price in the tracking history for this product, sitting meaningfully below both the £169.00 RRP and the £158.10 average recorded price across four data points — so objectively, this is the best opportunity tracked so far. The verdict is currently WATCH rather than a strong buy signal, which reflects a limited price history of only four data points, meaning there is not yet enough evidence to confirm this floor price is sustainable or whether it could dip further.

The Sony WF-1000XM5 frequently drops to around £130–£150 and delivers significantly stronger active noise cancellation and richer audio quality in objective tests, making it the better choice for pure sound performance or noise isolation on commutes. The AirPods 4 ANC win on Apple ecosystem integration — seamless device switching across iPhone, iPad, and Mac, Personalised Spatial Audio, and the smaller, more pocketable USB-C case — so if you are an iPhone user who values effortless Apple device pairing over raw audio performance, the AirPods 4 ANC remain competitive at this price.

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